If you’re a founder, CEO, or entrepreneur, you already know this:

Networking matters. Not in the “collect more contacts” way — but in the real way:

The right relationships lead to partnerships, referrals, hires, customers, mentors, and opportunities you can’t predict.

The problem is… most social media advice doesn’t feel built for business owners. It’s built for creators chasing trends. And when you’re running a company, you don’t have time to perform online every day just to stay visible.

The good news? You don’t need to go viral. You don’t need to trend. You just need consistent touchpoints — small, meaningful moments that build trust over time.

Here are five easy social posts you can use all year to strengthen your network without burning out or chasing the algorithm.

Why Touchpoints Matter More Than Trend Posts

Most founders don’t need more attention. They need stronger relationships.

The people who open doors for you aren’t usually strangers scrolling for entertainment — they’re peers, collaborators, clients, investors, and other business owners who want to work with people they trust. And trust is rarely built in one big moment.

It’s built through consistency:

• Showing up
• Sharing something real
• Staying top-of-mind
• Making it easy for others to understand what you do

That’s what these posts are: simple touchpoints that remind the right people, “Oh yeah — I know them. I trust them. I should stay connected.”

Touchpoint #1: The “What I’m Focused On” Business Update

This is one of the easiest posts a CEO can write. Just share what you’re building, solving, or prioritizing right now.

Example:

This quarter, I’m focused on helping entrepreneurs build stronger networks without awkward outreach or constant self-promotion.

Why it works:

• Signals momentum
• Creates clarity around what you do
• Opens the door for the right people to reach out

You don’t need a long thread or a big announcement. A simple update builds familiarity — and familiarity builds connection.

Touchpoint #2: The Appreciation Post

High-quality networks aren’t built through transactions. They’re built through recognition. A short post appreciating someone you respect is one of the most underrated ways to strengthen relationships.

Example:

Had a great conversation with ___ this week about leadership, growth, and building with intention. Grateful for smart people who challenge your thinking.

Why it works:

• Deepens relationships
• Builds goodwill
• Positions you as someone who values people, not just outcomes

Founders remember who acknowledges them. And so do future partners.

Touchpoint #3: The Conversation Starter Question

Entrepreneurs love sharing what’s working. And questions are one of the simplest ways to invite dialogue without “trying to go viral.”

Example:

What’s one system that’s made your business run smoother this year?

Other great prompts for CEOs:

• What’s something you stopped doing that improved your company?
• What’s one tool you’d never give up as a founder?
• What’s the biggest challenge in scaling right now?
• What’s a decision you’re proud you made last year?

Why it works:

• Invites peers into conversation
• Builds community naturally
• Helps you learn from other operators
• Creates engagement without trend chasing

The best networking isn’t broadcasting. It’s starting meaningful dialogue.

Touchpoint #4: The Lesson Learned Post

Founders gain wisdom through experience. Sharing one small takeaway is a powerful way to build credibility — without overexplaining.

Example:

The best networking happens long before you need anything. Consistency builds trust.

Or:

Growth isn’t about doing more. It’s about doing what matters repeatedly.

Why it works:

• Positions you as thoughtful and experienced
• Gives value in one sentence
• Encourages others to reflect and respond

You don’t need to be a “thought leader.” Just share what leadership is teaching you in real time.

Touchpoint #5: The Reintroduction Post (Perfect the First of the Year)

January or February is a great time for a reset. People are settling into the year, and your audience has likely grown or shifted since your last introduction.

A simple reintroduction post helps your network understand who you are now.

Include:

• Who you help
• What you build
• Who you enjoy connecting with

Example:

Quick reintroduction: I work with entrepreneurs and business leaders who want networking to feel natural — not transactional. Always happy to connect with founders building trust-driven businesses.

Why it works:

• Keeps your network warm
• Helps new people understand you instantly
• Creates opportunities for introductions and partnerships

A strong network starts with clarity.

A Simple Posting Rhythm for Busy Founders

You don’t need to post every day. You just need consistency.

A realistic monthly cadence:

• Week 1: Reintroduction or update
• Week 2: Appreciation post
• Week 3: Conversation starter question
• Week 4: Lesson learned

That’s one post per week. Low effort. High return. Over time, these touchpoints compound into something powerful:

A network that knows you, trusts you, and remembers you.

How Pitch59 Helps Turn Touchpoints Into Real Connections

Social posts create awareness. But the next step is connection.

That’s where Pitch59 comes in.

Pitch59 helps founders, CEOs, and entrepreneurs turn simple visibility into real relationships through PitchCards — a modern, shareable way to clearly communicate who you are and what you do.

With Pitch59, you can:

• Share a PitchCard alongside your posts so people instantly understand your value
• Make warm introductions easier through built-in 3-way connections
• Stay consistent across platforms without repeating yourself
• Turn online touchpoints into real-world opportunities

Because a post might spark interest…

But a PitchCard makes the connection stick.

Final Thought: Stop Posting for the Algorithm — Post for Trust

You don’t need trends. You don’t need constant content. You need small, consistent touchpoints that build trust over time.

These five posts are simple enough to write in minutes — but powerful enough to strengthen your network all year.

And in business, the right relationships are everything.