From the first line to the closing sentence, your elevator pitch must convey a coherent message in easy-to-understand language. This important message is about you, what makes you unique, and why people may want to work with you. How you deliver your pitch is as important as your content.

Steps to Create Your Pitch Without AI

INTRODUCTION
Goal: Humanize yourself and become relatable.
Ideas: What’s your name/company? What’s something interesting/unique about you as a
person? You may also opt to open with a power statement or question.
10 seconds or <35 words

PAIN POINTS
Goal: Empathize with the pains and frustrations your customer base experiences.
Ideas: Point out industry statistics, share/explain what some “shark bite” (not mosquito bite)
frustrations your potential customers experience. Share a personal story or experience that lets
them know you understand them. 20-25 seconds or <70 words

RESOLUTION
Goal: Help potential customers understand how you’re uniquely positioned to help them resolve
their pains/frustrations.
Ideas: Explain what you do differently from your competition. Share an experience where you
helped clients in a unique way. Detail what they can expect when working with you.
20-25 seconds or <70 words

CALL TO ACTION
Goal: Make sure viewers understand what the next step is to work with you.
Ideas: Invite them to tap the CONTACT button below, schedule a free meeting, go to a website,
etc… 8-10 seconds <30 words

THOUGHTS BEFORE YOU PITCH 

Speak in an even but energetic tone, stand/sit up straight, smile, and maintain eye contact with the camera. Speak clear enough and slow enough that the masses won't have difficulty understanding you. 

In general, 59 seconds will allow you to say somewhere between 160-180 words. It may be a few more or a few less depending on how quickly you speak. After you script your pitch below, do a timed rehearsal to ensure it’s within the 59-second time limit (all pitches get cut off at 59.4 seconds). That's not a lot of time or words to convey your message and persuade viewers to follow a specific call to action. Remember, this is an elevator pitch to pique curiosity, not a full sales demo or presentation. Be relatable, engaging, and real so that others can know exactly what it would be like working with you/your organization. Your message and thoughts will need to be concise and to the point. 

Structuring and scripting your elevator pitch before recording will help to ensure your message is clear, coherent, relevant, and effective. Though it's possible to "wing it", you'll want to make sure that your pitch resonates with your target audience. Because people hire people they know, like, and trust, we’ve written down some questions and ideas that will really help you key in on the things people want and need to hear in your pitch. 

Here are a few things to keep in mind when you record your pitch video: 

LIGHTING 

Make sure you're in a place that has good lighting and avoid angles that cast shadows on different parts of your face. Use natural light, lamps, etc... to improve your lighting. 

SOUND 

Avoid rooms that have background noise or echo. Record with a device that picks up good audio. If you choose to use your phone, it may be a good idea to use an external mic if you have one. If you have an older phone it may be a good idea to borrow one from a friend or family member that is newer and will record better audio/video. 

BACKGROUND 

Pay attention to your background. Make sure your backdrop enhances your pitch and doesn't distract from it. Be sure to record in settings that would make sense for your industry and try to include colors, plants, or other objects that look good.

DRESS/GROOMING 

A lot of people will be watching your pitch. Make sure you're dressed and groomed in a way you’d be proud of and that will inspire your target audience to know, like, and trust you. Remember, Pitch59 is a G-Rated platform, your outfit needs to be appropriate for people of all backgrounds and ages. Pitch59 reserves the right to remove any PitchCard we deem inappropriate. 

RECORDING 

Avoid holding/shaking the camera while recording. If possible, steady the camera on a desk, table, or tripod. Try to keep your camera at eye level so that you're not looking down or up at the camera. Clean the lens of your camera before recording to remove dust, grease, and debris. While recording, try to maintain eye contact with the camera lens so the viewers will feel like you're maintaining eye contact with them. 

B-ROLL 

Feel free to include B-Roll (picture/video footage that is overlayed on top of your original video) that will accentuate your message and help viewers further understand the details and message of your pitch. 

MUSIC 

Adding background music can enhance the emotional appeal of your pitch. Select music that matches the energy and feel you want to convey to your audience. Make sure it isn't distracting and doesn’t overpower your message. Adjust the volume of the background music to be noticeable but not overwhelming. 

WRITE DOWN THE GOAL FOR YOUR ELEVATOR PITCH 

In just a few words, what do you want people to understand or take away from your pitch? How do you want them to feel and what do you want them to do? After you’re done writing out your pitch, come back and reference your goal to make sure the content of your pitch matches your overall objective. 

That’s it! Now let’s write out your pitch!

Feel free to reach out to help@pitch59.com with any questions you may have. We look forward to watching your pitch!